Monica Foster commentary: People in the mainstream "non-porn" world appear to have realized that associating themselves (even when speaking out against) with Los Angeles porn industry studios who have ties to the Free Speech Coalition (such as Brazzers), opens the door to a lot of "toxic" energy and activity.
Through reading http://pornwikileaks.blogspot.com - many have come to understand how organizations such as the Free Speech Coalition (which attempts to be a "legitimate" face and governing body of the Los Angeles porn industry) associate with skilled but psychotic on and offline stalkers who not only target, harass and terrorize, but attempt to destroy the lives of anyone who disagrees or tells the truth about the Los Angeles porn industry's activities.
As the Los Angeles porn industry continues to loose revenue, many within that industry are actively seeking new venues of which to infiltrate and corrupt (such as the gaming community). Legitimate American business owners need to consistently slam the door in the face of the criminally controlled Los Angeles porn industry and keep them quaratined from the rest of society.
"A potential death sentence... for the growth of the sport."
If you were watching the comments from the over 2,000 people watching Ciaramelli's live-stream Monday night, or following Twitter feeds and message boards frequented by fighting game fans, you might think the reaction to Brazzers' announcement was overwhelmingly positive. But not everyone is happy about the attention, and some are concerned that association with a porn site could stunt the burgeoning fighting game community's growth.
"I don't think many in the fighting game community realize how much of a potential death sentence this is for the growth of their sport" said a top executive involved with the fighting game business. He runs one of the more successful fighting game teams and also manages a marketing agency for companies interested in the community. Still, he requested to remain anonymous for this article because, he said, Brazzers' well-known porn brand is so toxic that he was afraid his team and his current sponsors would be tarnished by being associated with it, even in the context of commenting for a news article.
The executive's comments echoed those of many I talked to who were even more reluctant to put themselves out there as publicly against a situation that so many of their fellow players saw positively. Twitch TV outreach manager captured the general feeling among many when he tweeted his thoughts that the fighting game community was "shoot[ing] itself in the foot," in its rush to embrace this sponsorship. "This is a horrible look on all levels. And no one is speaking out?"
"Any time you engage in a sponsorship relationship with a company, they're affecting your image just as much as you're affecting theirs," the anonymous executive said. That can be a big problem for attracting other sponsors, he added, pointing out that standard endorsement contracts have clauses safeguarding against improper behavior and inappropriate content, which would include affiliation and/or links to pornography. "Any individual player who accepts sponsorship from, and correspondingly endorses the product of a porn site can pretty much kiss sponsorship from any other company goodbye," he said. "Even if and when that sponsorship ends in the future, companies won't touch those players."
The executive also expressed concerns about having his team even play against opponents that had a Brazzers logo in front of their name, or attending a tournament that featured the company as a sponsor. "It's not just about who the logo's on, it's also about putting the sponsor's brand in a safe, constructive, space—an industry or community that the sponsor can confidently say they're proud to support," he said.
That might help explain why Evo tournament co-founder Tom Cannon recently tweeted, "to be super clear, there will never be a reference to [Brazzers] at Evo, in any way, shape, or form." But the executive I talked to worried that he might have to pull his support from many smaller tournaments and events with less stringent controls, and recommend his marketing clients do the same if Brazzers was present. If the Brazzers brand was really pervasive in the community, he said, he might have to steer clear of fighting games completely "for at least two years" to protect his brand's image.
"This is a situation in which a small handful of people, by accepting sponsorship from Brazzers, have the potential to do tremendous damage to the image of an entire industry and its growth potential," he argued.