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| Hunter Moore - typical loser |
In an Awl interview a few months later, he said revenue was up to $13,000 a month, thanks to increased traffic — likely generated in great part by media attention, as journalist after journalist has flocked to Moore, each equally astounded by his unapologetic attitude toward the unwilling models on the site who complain of humiliation, harassment and lost jobs. In addition to advertising, the Village Voice reports that Moore is now being booked to do paying DJ gigs and party appearances around the country.
Moore realizes that his “f***ing people over” brand is sale-able, so he is going to keep trolling the Internet, the media, and those who take nude photos to build his traffic and profit from it. Gawker points out the latest jaw-dropping example of Moore’s cutthroat business savvy in the Voice profile. Moore says:
“I’m gonna sound like the most evil motherf***er-let’s be real for a second: If somebody killed themselves over [being on the site]? Do you know how much money I’d make? At the end of the day, I do not want anybody to hurt themselves. But if they do? Thank you for the money.” …
“The more traffic I’d have that day, I’m going to get paid for. So if someone f***ing killed themselves? Do you know how much hate I’d get? All the Googling, all the redirects, all, like, the press”—here he sounds like he’s stifling a yawn; it is morning—”I’d get paid for, for that day. And whatever.”
Moore is making the most of his site and the controversy it inspires. But the legality of his creation has yet to be tested. If the right court case comes along, IsAnyoneUp may well be taken down.


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